PFE helps with the launch of the 2017 Magnum Pleasure Store

PFE helps with the launch of the 2017 Magnum Pleasure Store
June 29, 2017 Hannah Marshallsay
2017 Magnum Pleasure Store

We get involved in a lot of things ‘behind the scenes’ that you may not expect. From delivering scarfs to the FA cup final to helping one of the most well known ice cream brands with the launch of their annual pop-up shop. A couple of weeks ago we delivered the equipment for Magnum’s 2017 Pleasure Store, from a shipment we received from Germany, into London’s stylish Covent Garden.

The Magnum Pleasure Store, designed by fashion guru Jeremy Scott, launches this week serving bespoke ice creams to visitors throughout the summer. The idea is that you can have your magnum double-dipped at a special in-store ‘dipping bar’, before adding sauce and toppings. So that’s two layers of chocolate, plus a layer of sauce, plus toppings – sounds pretty good.

If you need something to do this summer, it’s open from Tuesday June 27 until September 10th at  21-23 Earlham Street, Seven Dials, WC2H 9LL. For more information click here.

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